Design: Digital Layout
Spring Semester 2003
Instructor: John Sappington - firstname.lastname@example.org - 707.874.9786
Location and Schedule:
Tuesday 1 - 4pm -Barnett Hall Room 1261
Thursday 1 - 4pm - Analy Hall Room 1261 and/or 708
Basic understanding of computer operation is necessary. Extensive use of the computer as a design tool to develop creative page layouts for print and screen. Several popular Mac-based software programs are explored to design with text and display type in a variety of formats. Projects include the layout and design of ads, newsletters, and booklets. Topics include: the art of typography, design and composition, aesthetics, and an overview of past and present design styles.
Outcomes and Objectives:
1. Create original layout designs in a digital format.
2. Explore various design concepts and design principles for page layout.
3. Become familiar with page layout software, and other graphics programs, specifically intended for designers.
4. Gain an understanding and appreciation of good design through practice.
5. Understand effective use of white space as a design element.
6. Become familiar with a wide variety of type fonts and their use for effective communication.
7. Refine design thinking skills (analytical and intuitive) and the ability to use one's creative imagination.
8. Learn to use the digital scanner, laser printer, photocopier and other design tools.
9. Become familiar with visual resources: books, magazines, and other publications for the graphic design field.
10. Learn about the World Wide Web/Internet as a graphics and information resource.
11. Gain an historical perspective of the important events, individuals and art/design movements relative to typographic design.
12. Exercise the ability to make critical aesthetic judgments through participation in class critiques.
13. Become familiar with the vocabulary and terms used by designers.
14. Define health and safety issues that could arise from the use of artist's tools and materials.
15. Develop projects to build a design portfolio.
Topics and Scope:
The primary intent of Art 51.4 is to develop the foundation for students wishing to pursue the study of graphic design while continuing to refine visual literacy and performance using digital tools and media.
1. The ability to integrate new technology into the design process (computers, scanner, laser printer, photocopies, etc.)
2. Develop an understanding of visual communication concepts and problem solving for graphic design.
3. The ability to develop design work progressively from rough ideas to more resolved comprehensives.
4. The practice of design principles and visual elements central to art and graphic design.
5. The ability to make aesthetic decisions and judgments about design in the development of visual compositions.
6. The ability to perform specific techniques using the computer to demonstrate these elements (produce thumbnails and finished comprehensives using the computer, scanner, and laser printer.
7. The ability to intelligently use and care for the tools and materials of Art 51.4 (disks, computers, scanners, laser printer, color printer, color ink cartridges, and papers).
The scope and sequence
of the course will be presented as follows:
1. Through lectures concerning the concepts, elements and historical precedents of art and design.
2. Through lecture/demonstrations of the proper use of equipment, software and techniques.
3. Through student practice and demonstration of compositional, expressive and technical concepts.
4. Through evaluative one-on-one discussions with individual students.
5. Through group critique discussions and presentations of in-class and homework visual compositions.
Specific areas within
Art 51.4 include:
1. An overview of the computer and page layout programs.
2. Demonstrate several ways graphics software can be used to create original graphic designs.
3. Demonstrate basic design principles for the layout and design of the printed page.
4. Demonstrate and use the digital scanner to capture images.
5. Explore the design process from preliminary studies (thumbnails) to more finished designs.
6. Review the aesthetic concerns of typographic design.
7. Study the grid concept as a layout structure.
8. Demonstrate designs which successfully integrate text with graphic elements.
9. Create designs in a variety of formats: ads, newsletters, booklets, Web pages, etc.
10. Experiment with type as an expressive design element.
11. Study a variety of typeface designs and their unique aesthetic qualities.
12. Review digital type designs from the large (Adobe) and small (Emigre) type distributors.
13. Examine typographic and layout designs from various historical periods.
May include the following:
1. Create a simple lettermark design (monogram).
2. Explore several typographic designs for a business card.
3. Create a set of three ads (such as a dance center) using type only.
4. Create a series of three different ad layouts combining text and image image.
5. Create page layouts which express four important historic styles: Classical, Industrial Revolution, Modernism and Post-Modern.
6. Develop a set of "type pictures" for a class booklet.
7. Develop a set of thumbnails which explore the grid structure.
8. Design a newsletter using the grid concept.
9. Design a half-sheet order form.
10. Design a home page for the World Wide Web.
11. Design an exhibition schedule for the campus Art Gallery.
12. Experiment with type for a broadside layout (tabloid format).
13. Create a small personal book/Web Site combining text and images.
This is a degree-applicable
course, but substantial writing assignments are not appropriate because the
course primarily: Involves skill demonstrations or problem solving
The problem-solving assignments required:
The types of skill demonstrations required:
The types of objective examinations used in the course:
Portfolio of completed work, attendance, effort, growth, participation.
0% - 0%
Problem-solving demonstrations: 10% - 30%
Skill demonstrations: 10% - 30%
Objective examinations: 0% - 0%
Other methods of evaluation: 40% - 80%
Recommended: Art 18, or Art 51.1, or Art 51.2, or Art 51.3, or enrollment in the Applied Graphics Program
Grade code: CR/NC option
Repeat code: 8
Students are required to obtain a 100 MB Zip disk formatted for either the Macintosh or PC to backup project files.
Students are also required to have an e-mail account. These are available through the school *see below or may be a free account like those available from Hotmail, Yahoo, Freemail, Excite, etc. Students will be expected to check this e-mail account at least once a week. General class announcements will be reported via e-mail.
If you are a current SRJC student, you're eligible for an account on the server Student. Student offers many Internet services, including access to Internet e-mail, remote login (ssh), file transfer (scp, sftp), Usenet news groups, and the text-based (i.e. no graphics) World Wide Web browser, Lynx. Student does not support dial-in, telnet, or ftp access. You must use an encrypted access method such as SSL or SSH.
http://student.santarosa.edu/ <--- click here
Students are expected to attend all of every class meeting unless they have received prior permission from the instructor. Attendance will be taken at the beginning of each class meeting. Anyone absent when attendance is taken will be assumed absent from the class. If you are late to class it is your responsibility to make sure your attendance is acknowledged by talking to the instructor.
If a student misses two weeks of class without being excused, it can be assumed that the student is intending to drop the class.
If you stop attending classes, you do not drop the class, and the instructor has not dropped you from the class; the instructor may be required to give you a grade of F for the class.
Graphic Design: Digital Layout
Design Writing Research
Writing on Graphic Design, Elen Lupton & Abbot Miller Phaidon, 1996 *Required
Texts on Type, Critical Writings on Typography, Steven Heller and Philip B. Meggs, Allworth Press, 2001 *Required
The Thames & Hudson
Manual of Typography, Ruari McLean, Thames & Hudson, Ltd., 1980
Web Style Guide, Patricia J. Lynch and Sarah Horton, Yale University Press, 2001
Great Type and Lettering Designs, David Brier, North Light Books, 1992.
Creative Typography, Marion March, North Light Books, 1988.
Type Design, Color, Character & Use, Michael Beaumont, North Light Books, 1987.
PLEASE NOTE: DO NOT BUY TEXTBOOKS before checking with the SRJC Bookstore.
These titles are representative only, and may not be the same ones used in your class.
Graphic Design: Digital Layout
(subject to change)
Weeks 1-9 Course Calendar and Assignments
Introduction to Digital Page Design - Course Structure and Objectives - Signature Moment
Presentations - Review Signature Exercise
Show and tell : 3 examples(photos) of typography/signage from life.
type in life
Assignment: Modify Limited Character Set - Alphabet +0-9
and example of use.
Example files - Letterform Manipulation
A and B
Review Character Sets
Assignment: 1 + 2 Representative Letterforms
Select and perfect modified letterform (lower and upper case)- producing 1 assigned letter from the alphabet and 2 others of personal choice.
Show and tell : 3 commercial product labels
Application: Illustrator w/ Intro to Photoshop
Lecture/Dialogue: Letterform Histories - Type Classifications - Parts of a Letter - Legibility - Traditions - Digitization
Critique : Letterforms
Show and tell :
Finishing up Photoshop / Illustrator / Intro to page layout.
Exploring the digital page.
Weeks 10-18 Course Calendar and Assignments, Weeks 10 - 18
Show and tell :
Show and tell :
Graphic Design: Digital Layout
Typography Tutorial: Overview
Typography | Developer information
.26 Digital Type Foundry
[Divide By Zero] Fonts and the Tom 7 Institute of Computer Knowledge (TICK):
- electronic books
Guide - Online
Guide to HTML
Project ManagementCharting Multimedia: The Process Between Concept and Creation
Materials - Supplies
Graphic Designers / Groups
Hewitt, National Design Museum
Institute of Graphic Design
AIGA Journal of Interaction Design Education
Net Art Topics
Patent Office - Intellectual Property and the National Information Infrastructure
University Copyright and Fair Use
Property Law Primer